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The Kit Thousands of Busy Moms Call Their Beauty Shortcut

 4.3 stars (1,541 reviews)

Three Reasons Why You’ll Love The Hero Kit

1

Award-Winning Makeup That Fits Your Busy Days

Between school drop-offs, packing lunches, and a neverending to-do list, you don’t have time for a 12-step routine. The Hero Kit’s products work together to give you fresh skin, bright eyes, and a quick glow in minutes.

2

Multi-Tasking Products for Multi-Tasking Moms

2 Mini Miracle Balms double as blush and highlighter, The Best Pencil defines and opens the eyes, The Mascara brings volume and lift, and Eye Cream preps and hydrates. Every item does double — it’s maximum payoff with minimal effort.

3

Ready Anytime, Anywhere

Whether you’re in the carpool line or running late to a meeting, this kit fits in your bag and can be applied with just your fingers. No brushes, no mirror, no fuss — just foolproof products that make you look put-together in seconds.

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The Benefits That Have Moms Obsessed

Your Shortcut to Feeling 
Put-Together

Your Shortcut to Feeling Put-Together

Five award-winning essentials give you a complete makeup routine in one kit, curated to take you from bare-faced to polished in minutes flat.

Confidence That Lasts 
All Day

Confidence That Lasts All Day

Moms love how these apply easily, and how the look lasts from morning drop-off to bedtime stories, and earn endless “you look so fresh” compliments.

Look Awake (Even on a Few Hours of&nbsp;Sleep)

Look Awake (Even on a Few Hours of Sleep)

Eye Cream brightens, The Best Pencil and Mascara revive tired eyes, and Mini Miracle Balms give you a fresh glow — it’s the secret to looking well-rested, fast.

Founded By Makeup Artist Bobbi Brown

"I curated The Hero Kit to include my favorite basics that I use consistently. It has all of the fundamentals in one pouch"

Founded By Makeup Artist Bobbi Brown

What Moms Are Saying

 4.3 stars (1,541 reviews)

Perfect travel companion

"Perfect travel companion"

"The kit is a proven winner for travel. The bag it comes in is perfect, light in weight but super strong."

Monica H.

Must Buy!

"Must Buy!"

"Great mix of core products…. I love them all! Looking forward to adding more products as part of my daily routine."

Stephanie M.

Fantastic kit

"Fantastic kit"

"Love all jones road products. Was able to experience more with this fabulous kit. The mascara is brilliant!!! Will keep on coming back for more"

Edel P.

What Does The Hero Kit Include?

2 Mini Miracle Balms
The Best Pencil
The Mascara
Mini Eye Cream
Makeup Bag
What Does The 
Hero Kit Include?

Frequently Asked Questions

Yes. That’s exactly why Bobbi created it. The Hero Kit is made for quick routines — you can get fresh, polished, and out the door in under 5 minutes.

No brushes required. Every product in The Hero Kit is designed to melt right in with your fingertips. You can swipe on in the car, at your desk, or wherever mom-life takes you.

Absolutely. With Mini Miracle Balms and portable sizes, the whole kit fits easily in your bag. It’s perfect for vacations, playdates, or touch-ups between errands. It also comes in a reusable Tyvek makeup bag for you to tote around or throw in your day bag with ease.

Yes. Every Jones Road formula is clean, cruelty-free, and made without over 2,200 potentially harmful ingredients. They’re designed to enhance your skin, not irritate it.

Each kit has 5 essentials: Eye Cream to prep and hydrate, The Mascara for instant definition, The Best Pencil in Brown for easy eyeliner, and two Mini Miracle Balms. It’s also available in two colorways, giving you 2 different Mini Miracle Balm shade options: Pinky includes Flushed + Magic Hour, while Peachy includes Miami Beach + Golden Hour.

All kits are final sale, so we aren’t able to offer returns or substitutions right now. But the formulas are versatile and forgiving, making them easy to work into any routine.

Ready To Simplify Your Makeup Routine?

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Makeup Routine?
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