Simplify Your Routine










What The Foundation
$46.00
Free shipping on US orders over $55

Free & Easy Returns
Alabaster: is pale with pink undertones
Porcelain: is pale with neutral undertones
Fair: is fair with pink undertones
Ivory: is fair with neutral undertones
Light: is light with yellow undertones
Beige: is light to medium with neutral undertones
Medium: is medium with yellow undertones
Medium Honey: is medium to tan with neutral undertones
Honey: is medium to tan with yellow undertones
Golden: is tan with golden undertones
Pecan: is dark with neutral undertones
Almond: is dark with yellow undertones
Cinnamon: is dark with red undertones
Chestnut: is dark to deep with red undertones
Deep: is deep with red undertones
Espresso: is very deep with neutral undertones
Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.
Bobbi's Tip:
Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.
US: Free standard shipping for orders over $85. For orders under $85, shipping is $8.95.
Canada: Free standard shipping for orders over $125 CAD. For orders under $125 CAD, shipping is $13 CAD.
UK: Free standard shipping for orders over £75 GBP. For orders under £75 GBP, shipping is calculated at checkout.
EU: Free standard shipping for orders over €85 EUR. For orders under €85 EUR, shipping is €7 EUR in Germany, France, Ireland, Italy, Spain, Netherlands, Portugal, Belgium, Austria, Finland, Luxembourg. For orders under €85 EUR, shipping is €9 EUR in Croatia, Cyprus, Malta, Latvia, Lithuania, Slovenia and Slovak Republic.
For Canada orders over $125 CAD, any applicable duties or import taxes will be collected at checkout.
For UK orders over £135, any applicable duties or import taxes will be collected at checkout.
For EU orders, any applicable duties or import taxes are included in the pricing. No additional fees will be incurred upon delivery.
Orders are processed Monday - Friday, with the exception of US holidays. Orders are typically fulfilled and shipped within 3-4 business days. Once your order has shipped, you’ll receive an email from hi@jonesroadbeauty.com with tracking information.
Hyaluronic Acid
Hyaluronic Acid draws hydration into skin to visibly plump and replenish.
Niacinamide
Niacinamide minimizes the look of pores, smooths skin texture, and refines uneven tone.
Plant-Based Squalane
Plant-Based Squalane seals in moisture and boosts elasticity without clogging pores.
Non-Nano Zinc Oxide
Non-Nano Zinc Oxide safely shields skin from UV rays, blue light, and pollution.
























