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 4.48/5 | Trusted by 286,914 women

The 5-Minute Glow Busy Women Swear By

Clean, effortless essentials that enhance your look in seconds, not hours. Because your schedule is packed enough.

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Free shipping on orders over $55

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Hassle-free returns within 30 days

"This brand is slowly replacing every other product in my make up kit. I love it all."

- SARAH C.

"This is the perfect makeup I have waited for my whole life!"

- JESSICA H.

"Easy to order, fast shipping, top of the line products."

- JUDI A.

Simplify Your Routine

What The Foundation
What The Foundation
What The Foundation
What The Foundation
What The Foundation
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What The Foundation

$46.00

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Shade: Porcelain

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration. *Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

What The Foundation

What The Foundation

$46.00

What The Foundation

What The Foundation

$46.00

Alabaster: is pale with pink undertones Porcelain: is pale with neutral undertones Fair: is fair with pink undertones Ivory: is fair with neutral undertones Light: is light with yellow undertones Beige: is light to medium with neutral undertones Medium: is medium with yellow undertones Medium Honey: is medium to tan with neutral undertones Honey: is medium to tan with yellow undertones Golden: is tan with golden undertones Pecan: is dark with neutral undertones Almond: is dark with yellow undertones Cinnamon: is dark with red undertones Chestnut: is dark to deep with red undertones Deep: is deep with red undertones Espresso: is very deep with neutral undertones

Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it. Bobbi's Tip: Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between. US: Free standard shipping for orders over $85. For orders under $85, shipping is $8.95. Canada: Free standard shipping for orders over $125 CAD. For orders under $125 CAD, shipping is $13 CAD. UK: Free standard shipping for orders over £75 GBP. For orders under £75 GBP, shipping is calculated at checkout. EU: Free standard shipping for orders over €85 EUR. For orders under €85 EUR, shipping is €7 EUR in Germany, France, Ireland, Italy, Spain, Netherlands, Portugal, Belgium, Austria, Finland, Luxembourg. For orders under €85 EUR, shipping is €9 EUR in Croatia, Cyprus, Malta, Latvia, Lithuania, Slovenia and Slovak Republic. For Canada orders over $125 CAD, any applicable duties or import taxes will be collected at checkout. For UK orders over £135, any applicable duties or import taxes will be collected at checkout. For EU orders, any applicable duties or import taxes are included in the pricing. No additional fees will be incurred upon delivery. Orders are processed Monday - Friday, with the exception of US holidays. Orders are typically fulfilled and shipped within 3-4 business days. Once your order has shipped, you’ll receive an email from hi@jonesroadbeauty.com with tracking information.

Hyaluronic Acid Hyaluronic Acid draws hydration into skin to visibly plump and replenish. Niacinamide Niacinamide minimizes the look of pores, smooths skin texture, and refines uneven tone. Plant-Based Squalane Plant-Based Squalane seals in moisture and boosts elasticity without clogging pores. Non-Nano Zinc Oxide Non-Nano Zinc Oxide safely shields skin from UV rays, blue light, and pollution.
What The Foundation
What The Foundation
What The Foundation
What The Foundation

What The Foundation

$46.00

Miracle Balm
Miracle Balm
Miracle Balm
Miracle Balm

Miracle Balm

$38.00

The Face Pencil
The Face Pencil by Jones Road Beauty in Shade 1
The Face Pencil
The Face Pencil by Jones Road Beauty in Shade 1

The Face Pencil

$28.00

The Statement Mascara
The Statement Mascara

The Statement Mascara

$28.00

The Classic Lip
The Classic Lip
The Classic Lip
The Classic Lip

The Classic Lip

$30.00

The Lip Pencil
The Lip Pencil
The Lip Pencil
The Lip Pencil

The Lip Pencil

$24.00

Just Enough Tinted Moisturizer
Just Enough Tinted Moisturizer
Just Enough Tinted Moisturizer
Just Enough Tinted Moisturizer

Just Enough Tinted Moisturizer

$44.00

What Customers Are Saying

I love it all!

I love it all!

I’ve replaced ALL my makeup with Jones Road and not going back! Highly recommend this brand.

Tracey R.

Holy grail of natural beauty

Holy grail of natural beauty

I am so glad that I stumbled across Jones Road. Every product has so far been amazing and the customer service is completely on point.

Rachel B

All around fantastic experience

All around fantastic experience

This is the perfect makeup I have waited for my whole life! My skin has never looked this good or been this healthy.

Pamela A.

Discover Your Ideal Products

Not sure where to start? Let us take the guesswork out of finding the ideal products for your routine.

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Free & Easy Returns within 30 days

Discover Your Ideal Products

Frequently Asked Questions

Absolutely. Jones Road was created for exactly that — quick, simple routines that enhance your skin, not cover it up. In just a few swipes, you’ll look fresh, polished, and completely yourself.

No brush necessary. Most of our products are designed to melt right in with the warmth of your fingertips, but if you prefer a brush for blending or precision, go for it. There’s no wrong way.

Yes. Many of our products come in portable sizes and all are easy to use on the go. Toss them in your bag, and you’re ready for everything from beach days to dinner out.

Yes. Every Jones Road product meets our clean beauty standards — made without over 2,200 potentially harmful ingredients (like parabens, phthalates, sulfates, and petrolatum). And we’re proudly Leaping Bunny certified cruelty-free.

Our quick, online quizzes are a great starting point — they’ll help you find your perfect shade in just a few minutes, all from the comfort of your home. Many products are sheer and flexible, so you can’t go wrong — they adapt beautifully across a range of skin tones.

Definitely. Jones Road is makeup made simple — effortless formulas, forgiving textures, and shades that look good on everyone. No special skills needed — just tap it on where you want a little color or glow, and you’re set.

Your Go-To Essentials

No time to spare between errands, commitments, and meetings? We get it. Our effortless formulas fit right into your routine — quick to apply, easy to love, and never adding extra steps to your already full plate.

Time Saving
Multitasking FormulasMultitasking Formulas
Your Go-To Essentials

It Looks Like Your Real, Natural Skin

Skip the heavy, mask-like makeup. Our lightweight, skincare-forward products enhance your natural complexion, without hiding you. The result? Skin that looks like skin — fresh, real, and ready for anything your day brings.

Skin FriendlySkin Friendly
Natural CoverageNatural Coverage
It Looks Like Your Real, Natural Skin

Why Busy Women Choose Jones Road

Clean, high-grade ingredients you can trust

Multi-purpose formulas that maximize your time

Created by makeup artist Bobbi Brown for real-life routines

Why Busy Women Choose Jones Road

We Made It Easy To Find Your Shade

Take our quizzes to find your shades quickly and accurately.
Miracle Balm Quiz

Miracle Balm Quiz

Our best-selling balm — a unique, multipurpose product that busy moms love for how it quickly wakes up your complexion with a fresh and healthy glow. Use it to blush, highlight, bronze, and so much more.

Find Your Shades
The Face Pencil and The Neutralizer Pencil Quiz

The Face Pencil and The Neutralizer Pencil Quiz

The ultimate duo for erasing dark circles and concealing redness, blemishes, discoloration and more. These easy-to-use, toss-in-your-bag essentials are musts for moms who want added coverage to feel put-together in seconds.

Find Your Shades
Just Enough Tinted Moisturizer Quiz

Just Enough Tinted Moisturizer Quiz

Just Enough is a lightweight tinted moisturizer that conceals redness and evens out skin tone with light coverage, without hiding your natural features. It’s a breeze to apply in seconds in your car or at your desk.

Find Your Shade

Ready for an Easier Beauty Routine?

Join thousands of women who've made the switch to Jones Road’s fast & foolproof products.

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Try risk-free with our satisfaction guarantee

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Hassle-free returns within 30 days

Ready for an Easier Beauty Routine?