Lipsticks have long felt heavy, dry, or mask-like. The Classic Lip glides on creamy and light, with shea butter and vitamin E that smooth and condition. It’s the kind of formula that makes you want to wear lipstick again.

In consumer studies, 95% said it feels lightweight and comfortable, and the majority said it doesn’t feather or bleed — even after 8 hours of wear. Smooth, richly pigmented, and never fussy, it’s proven to feel as good as it looks.

With 12 shades ranging from neutral to bold, each one is designed to look natural and flattering — the finishing touch that elevates your features instead of covering them up. Think confident color that feels authentically you.

From morning meetings to nights out, The Classic Lip adds just enough polish to make you feel put-together in seconds. It’s versatile, timeless, and always the right choice when you want a boost of confidence.

When it comes to lipstick, few know it better than Bobbi. After years of skipping formulas that felt too dry or dated, she created The Classic Lip to check every box: smooth, satiny, comfortable, and flattering on every lip.